Tag Archives: social media

22. Final Words: From Bedside to Random Tweet

Andrew Breitbart’s tweeting in his final moments before his death this past week inspired an interesting article in GOOD about the weird, anticlimactic auora surrounding the use of social media right before death. Social media sprays a snapshot of our life, however mundane or intriguing, across the media landscape for all to see. So what happens when that random thought is the last thing people will hear from you?

In the case of Andrew Breitbart, his last tweet was not an uncommon one but just a mere sample from his vast archive of twitter insults. Is that how he will be remembered. In this day and age, we are more capable of creating our personal brand than ever before. We can spread, joy, criticism, disgust – you name it by the hour with hundreds or even thousands of people. Yet, do we ever consider how these are amounted into a story of who we are in the digital landscape? Just some food for thought.

If you were to die today, what would the social media you’ve left behind say about you?

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16. Craft Brews and The Thank You Economy

The craft brew industry is a prime example of a 21st century customer-brand dynamic. As you may know if you’ve been reading my blog, I am a bit obsessed with the philosophy of Gary Vaynerchuk and his views on what social media means to the present and future of branding. Microbrews and their cult-like support from many walks of life is a perfect example of the power of word of mouth in the 21st century. The village ecosystem of commerce is returning with the powerful viral capability of the passionate few.

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9. Gary Vaynerchuk and the Thank You Economy Keynote

Well, this is what it’s all about folks. The amount of quotes in this video is ridiculous but I’m going to start with them anyways:

“We are in the dawn of 1 on 1 marketing. As we all go Jetsons, the action is like the Flintstones.”

“More and more of you are treating social like a one night stand, you’re like 19 year old dudes trying to close the first transaction…when you sh0uld be trying to put a ring on it.”

“For the first time ever, marketing is not push, it’s pull…it’s a cocktail party, not a presentation.”

“Customer service on social media is playing defense, we need a thank you department that plays offense.”

“Today our engagements and actions are being spread and everyday our consumer base is getting more and more into that ecosystem.”

I think this watching this should be extra points on the final for everyone. Gary Vaynerchuk is so straight-forward, so brutally honest, and so intelligent that if you have any interest in ANYTHING, this video will keep your ass glued to the chair. He doesn’t make any grandiose insights or astounding data digs but rather takes a step back and looks at the big picture. Never have such simple truths about the human nature of sharing been so difficult to put a finger on. We are living in a massive culture shift that requires companies transform from a non-human to a human element. As technology advances, social interaction is regressing to the days of small town rules.

So create a context that replicates this small town. Leave your doors open, know your customers’ likes and dislikes. Dunbar’s number is fucked. The amount of constant contact you keep with other humans is scaling at an exponential rate. And the amount of contact you have with brands is doing the same. Business will have to permanently change the way they play the game. Social media can’t solve problems that stem from bad business.”If you’re feeding children shit that’s going to make them sick, then you deserve to lose.”

Please just watch this. We’re all better for having done so.

Here’s the book as well: The Thank You Economy

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7. What I Learned from #ProdShow2012

This past Friday, The University of Oregon hosted three brilliant and insightful producers in the likes of Ann Marie Harbour (@anntrak), Marcelino Alvarez (@mrlnmarce) , and Jeremy Adirim (@J2theA). It was amazing that they had invested the time to come down (or up) to Eugene to interact with aspiring students. Truly, one of those experiences where I walked out feeling blessed that my job at this point in my life is to learn.

I was in complete agreement with the panel of awesomeness over a great deal of their views regarding digital production, in particular their views regarding social media. In my midterm paper, I stressed the need for quality over quantity and the importance of picking appropriate channels that fit comfortably within the ethos of one’s particular brand. Thus, when the panel talked about the need to pick and choose social platforms as specific tools and not necessities, I wanted to stand up and fist pump like Matt Barkley had just been sacked.

Also, I learned from the source of how so much advertising can be bad. The three experts talked about the process and the sort of cascade of bullshit that occurs throughout the journey of an advertising campaign. Their honesty about the heart-wrenching fragility of all their hard work was eye-opening. With so many variables that can fail to cooperate or output the same amount of passion, it’s a shame that most campaigns never see their true potential.

Anyways, a huge thank you to the powers and promise of the SOJC for bringing in three superstars.

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