I absolutely love what the team behind Project X is doing to build buzz for their upcoming movie. They have released a series of videos where celebrities share their craziest party stories over an animated cartoon. The series sells without selling in a fresh, interesting, and hilarious way.
In my midterm I wrote about setting yourself apart from the flooded ecosystem of a brand’s respective market. In an industry inundated with terrible trailers, this animated series builds viral buzz for Project X in an extremely creative way that gets people talking.