Tag Archives: just do it

12. Widen your Access Point.

A simple call to action that speaks to everyone. Now that is how you widen your access point. Scott Bedbury would be proud of this. It speaks immediately deep down inside all of us. We know we said we were going to run tomorrow but did we? This makes Nike not just a product but an ideal and is a perfect example of how to widen a brand’s access point

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