21. The Mind’s Ability to Recognize

What the hell is wrong with us? How do I know what the black and white thing is? Regardless of the physics and science behind it, I believe the recognition we instantly experience in these pixelated images can tell us a great deal about brand recognition. The mind can be instantly attracted or turned of by an image no matter how blurred or obscured it may be. Familiarity with worldwide brands is inescapable and must be quality must be assured by these brands on a massive scale.

If we see something good or bad, chances are we can tell what it is within seconds. And opinions can be made almost faster. So no matter the medium, no matter the distance, brands must be concise, responsible, and flawless in their exposure.



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