18. Trunk Club Putting a Spin on the Personalized Shopper

Came across Trunk Club the other day while looking at subscription gift services – an increasingly popular trend for the trendy with money to spend. Based out of Chicago, Trunk Club begins with a remote interview between the stylist and the user where they get a feel for the customer’s need and taste. Before you know it, a trunk is delivered at your door full of designer brands which you can then respectively keep or return.

I think it’s an innovative and fun concept that rewards even the most hopelessly unhip guys. Someday, I can see girlfriends and mothers everywhere sitting down on the couch and sipping Chardonnay as the men in their life uncomfortably squirm in their soon-to-be favorite J. Crew Cardigan.

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