10. A Tiny Story: The Fundamentals of Narrative Design

Tiny Story from Sebas & Clim on Vimeo.

How do you tell a story with just a dot, a line, and a colored background?

These guys did just that and the simplicity  of their work shows that advertising can be simple and can tell brief stories if it is concise and true. Oh, and don’t forget to have a cute acoustic song in the background..

From Fast Company: “Storytelling is an increasingly important part of successful design. It’s easy to think, “How on earth am I supposed to tell a story using just a logo? Or a package? Or a typeface?” But Tiny Story shows us that engaging narratives can be conjured up out of just about anything, no matter how sparse or simple.”

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